Public Relations
Your 5 Day Marketing Plan
In my many discussions with small business owners and entrepreneurs, I often hear “time management” being mentioned as a pressure point. Most entrepreneurs wear many hats and take on multiple roles in their businesses, making it hard to juggle all the daily activities.
Unfortunately, since many small business owners don’t consider marketing as a core […]
The Increasing Power of Publicity — And How It Can Benefit Your Company
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed.
“Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have […]
Have You Started Work on Your Fall Book Promotion Yet?
The scramble for this fall’s book promotion is about to get underway.
Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out […]
How A PR Firm Quotes Project Rates
There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that […]
Four Tips To Get Talk Radio Hosts Interested in Your Book
Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles.
Let’s face it, where else can you:
* Kick-off a coast-to-coast publicity campaign in less than three weeks?
* Create promotional “buzz” for your book at the grass-roots […]
Get Green: Use Environmental Public Relations
More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies […]
2 Quick Tips to Great Press Releases
If you are struggling to get the media interested in your press release, you are not alone. Many people believe that you write a release, send it over to the producer at a radio station and wait for the avalanche of phone calls. Then, when you get no response, you call up the […]
How You Can Make Media Relations Effective
With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they’re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
Many are misinformed about the press. In […]