Branding
Essential Ingredients No.1 & No.2 For A Killer Online Brand
One of the most important aspects of a killer online brand is specialisation. We see it everywhere online.
There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes.
This first ingredient is known as contraction. The fact of the matter is that the […]
What is Branding? What is Marketing?
Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales […]
The Enemy of Marketing is Here
Do you leave customers breathless and begging for an encore, or fuming and screaming, “No more!”? How do you know… for sure?
I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked with plenty of options, and the helpful salespeople gave me good guidance. I made it […]
The Upside Down World of Web Branding
Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Developing a catchy slogan seems to be an important step in […]
3 Simple Steps for Gathering Effective Testimonials
I’ve recently suffered a computer crash, and one of the folders that wasn’t backed up was one that contained all my testimonials. So I’m now on a mad-scramble to try to acquire new testimonials to use in my future marketing.
Testimonials are an awesome way to boost your sales and grow your bottom line. There’s nothing […]
What Is In A Product Name?
So what things should you be considering when you are thinking about a name for your product? Of course there are many things to consider but let’s keep this simple. We’ll start off with learning what the four basic categories of product naming are. The four categories are descriptive, suggestive, arbitrary, and fanciful.
The first […]
Mascots Impact on Children Sends Strong Messages
Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. A child may be delighted by the way a mascot dances or any […]
Brand Marketing Can Put You on Top of the Competition
Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty […]