Author Archive
Economic Downturn Slices Corporate Marketing Budgets
American companies are tightening their advertising budgets and finding new ways to entice customers amid nationwide economic woes. MarketingSherpa’s 2008 “Marketing During an Economic Downturn” survey reports 60-percent of large companies are significantly shrinking traditional type marketing budgets this year.
“What happens is that the current economic crisis puts pressure on advertisers to […]
Is Your Book Targeting Both Genders?
You talk to a lot of people about your book, but do both men and women hear you in just the same way?
The answer is probably no.
It’s not a question of chauvinism, sexism, or any other “ism,” for that matter. We’re just geared differently. And the more you know about these key gender/marketing differences, […]
Have You Started Work on Your Fall Book Promotion Yet?
The scramble for this fall’s book promotion is about to get underway.
Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out […]
Four Tips To Get Talk Radio Hosts Interested in Your Book
Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles.
Let’s face it, where else can you:
* Kick-off a coast-to-coast publicity campaign in less than three weeks?
* Create promotional “buzz” for your book at the grass-roots […]
2 Quick Tips to Great Press Releases
If you are struggling to get the media interested in your press release, you are not alone. Many people believe that you write a release, send it over to the producer at a radio station and wait for the avalanche of phone calls. Then, when you get no response, you call up the […]
3 Important Parts of an Attention Grabbing Press Release
Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that […]
Why a Compelling Press Release is Your Company’s Best Friend
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of […]
Don’t Make the Mistake of Overlooking Small Talk Radio Stations During Your PR Campaign
Talk radio interviews aren’t what they used to be.
In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’
Sadly, those days are gone. In the current […]