Author Archive
Measure Your Search Marketing Efforts with a Weekly Googleprint
It’s easy. Just type your subject in quotes in Google’s search box. This is one of the quickest and easiest ways to test your search marketing efforts. Each week you can track which of your search marketing efforts is paying off and which isn’t doing so well. The results may […]
The Death of Small Rental Offices and Stores
The total cost of renting a small office or small store is going up.
Taxes are up. Triple Net, maintenance, parking fees and other fees associated with commercial rentals are up.
Commuting costs to and from work are up. Gas is up. Some customers in some markets may […]
Is Your Local Chamber of Commerce Obsolete?
Wandering into the San Jose, California Chamber of Commerce one wonders what sorts of local businesses are members. After all, San Jose is Silicon Valley Central and the home to many of the world’s best known companies.
As one glances at the list of members what is conspicuous is the absence of […]
How Local Search Technology is Changing Our Sense of Community
Throughout the depressing news on oil, foreclosures, credit, jobs and stocks; there has been little attention paid to search technology, which is quietly changing our sense of community and the way we do business.
Several trends suggest local search is not just a fad but a tsunami. Each day more and more local […]
Why San Francisco is the Best City in the World
For many of us, San Francisco is the best city in the world. No matter how you score it, good old San Fran always is near the top, whether you leave your heart there or not.
Driving downtown to Union Square is not so bad but it’s always best to park […]
How Twitter is Destroying Your Mind
It’s called parsing. It means that you cannot think of anyone or anything over 140 characters long. Each letter, number, punctuation point and space counts as a character. Twitter rules as well as destroys.
As you probably have heard around the coffee shop, Twitter is now being […]
Broadcast Your Message with Self Promotional Products
Who needs self promotional products? Anyone that is selling or promoting anything.
What most self-promoters need is a way to keep their name and contact info in front of their prospects or “suspects”; in short they need a message that keeps on messaging.
We all have received promotions in […]
Website Marketing Fundamentals and Your Look and Feel Upgrade
If you are in business or are a professional, you probably have a website or are thinking about creating one. A website can be a powerful marketing tool if used correctly.
Your first consideration is to have your website fit in and be a part of you marketing strategy. You and […]